8/2/2023 0 Comments Drink cirkul flavorsFrosted: A sweet kick of confidence Confidence that hydratesįlavors: Classic Iced Coffee, Vanilla Iced Coffee, Mocha Iced Coffee, Caramel Iced Coffee.Gateway Tea: Explore all of life’s flavors Refreshing, caffeinated Iced Teas that taste like homeįlavors: Washington Raspberry Tea, Georgia Peach Tea (more flavors releasing monthly).Cirkul’s eight new brands build on the company’s proprietary platform of reusable water bottles and flavor cartridges providing even more customer-centric choice that consumers know and love. Cirkul has helped millions of customers drink the equivalent of hundreds of millions of bottled beverages, while minimizing the impact of individual packaging. The company has grown 150% per year since its launch in 2018 and has been profitable for the last two years. We have a robust and strong community and all of the inspiration for these flavors came from that community so we know they will resonate.”Ĭirkul has experienced exponential growth the past year with full chain launches in Walmart and Bed, Bath, & Beyonds across the US. And most importantly, we’ve built unique brands that speak directly to the different audiences who prefer these drinks. “Whether you prefer tea, iced coffee, lemonade, or a sports drink, you can get all of that under the Cirkul platform. “These brands were crafted deliberately to reach a wide range of audiences,” said Co-Founder & Chief Brand Officer, Andy Gay. It’s the first for a beverage CPG to approach expansion this way and an exciting moment for the company.” That’s what has allowed us to introduce these brands to very distinct audiences because that’s what they’ve come to expect from us – the ability to get precisely the flavor they want dialed to perfection. “The past three years we’ve been able to excite consumers through our core flavor lines and product, the reusable water bottle. “Traditional CPG companies from a previous era weren’t able to move nimbly as consumers preferences changed, having to go through protracted acquisitions or years of R&D,” said Co-Founder & CEO Garrett Waggoner. Driven by a proprietary platform that pairs a reusable water bottle with exchangeable flavor cartridges, Cirkul will roll out 50+ additional flavors before the end of 2022 under these new brands. These new brands are a direct result of Cirkul’s innovative model, which allows it to react quickly and efficiently to consumer preferences, delivering the flavor profiles they are demanding.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |